Now that the site is live, the dev side of things takes a back seat and I'm concentrating on driving traffic. Using all my own networks first via social media, then the registered mailing list of people and then Adwords. But yesterday, one of my co-founders at 99interns walked me through Reddit and I love it!
Reddit has an engaged community and I was able to put an ad on the sub-Reddit for UNSW -- but only just. The Reddit ad system only allows for credit card payment from the US, Canada and the UK! Us poor Aussies obviously don't use Reddit as much.
I actually prefer the style of conversation on Reddit to Twitter...
Anyway I'm seeing an upward trend on traffic (not hard when you start with a low base ;) ) with very predictable results every time I send out a campaign.
It's early days and I suspect the traffic will burst when certain bloggers get hold of the site or when we bring on our community model. I'm not too worried as I have always anticipated this would be the hard part and it would be a slower burn. Most 'experts' suggest it will take 3 years.
