Wednesday 19 June 2013

Intermittent mutterings of a startup

When speaking with Tom Frazier yesterday (who is a Director of the Sydney chapter of Founder Institute) he suggested that I blog about my start up 'doings' beyond what Oddswop is doing.  So here goes nothing!  Yet another blog.  I know people do this for a living and blog a lot but as much as I like updating and being updated blogging is something that isn't that natural to me.

It'll be valuable as I can see what progress we have made as an organisation and how I've improved also in terms of what and  how I'm doing things.  So it could contain the innane things like my comment about testing out a standing desk (which is top of mind as I'm very aware of my standing rather than sitting - but at least I'm not slouching) or more serious stuff like agreeing to commissioning a Brick film for the explainer!  It'll be exciting but was more money that I'd rather not part with but I do think it'll be a break through.  I don't think I've seen a Brick explainer before (hmm after a quick google I only found an animated Lego explainer!

I should do a quick precis of where we are at...

Oddswop is in development with 73Robots (Andre use to work with me back in CompuServe days and is doing this as a reference job so paid but certainly more invested in this than any normal vendor would be!)
Development or at least the requirements documentation tarted in around March...

I signed up for Founder Institute again in March to give Oddswop the best chance it could have for getting off the ground and successful.

We've approached UNSW and UTS in different guises to see if we can test the market with them and use them as a target marketing market (ie concentrate marketing efforts on them).  Other target markets include parents and backpackers as well as ex-pats.

We coined the term "Oddspots" for the photo tagging side of things.  This was thanks to Garry Visontay who mentioned that we should think about coming up with our own term.  It didn't take long for "Oddspots" to come to me.  It will be "odd" as they aren't really spots but rather squares!

The plan is the launch in late July at UNSW.  Originally it was at o-week but I've been told that it's called "Welcome Back Day" and happens on 29 July.  Phew a few more days up our sleeves to get things right.

The best and latest development is that I emailed a few of my friends in powerful places within IT departments and asked them if they'd be interested in the whitelabel version of Oddswop for their corporate intranet.  This is where they would run a subdomain version of Oddswop and post to it which would share it with all their internal staff as well as the Oddswop community.  The thinking is that we'd run it as a Freemium model where they can have it for free if it's locked to share it to everyone in and out of their organisation but a paid for version could get rid of fees and / or allow posting only to the internal community.  We got our first expression of interest from Ticketek!!  So that was super exciting!

The other big recent news was access to the development server where I can now see the listing side of things!

I'll put musings for today on another listing.  Thank goodness there is the ability to email to this blog otherwise I don't think there is much of a chance of me keeping all the blogs up to date.

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